How Jim Bakker became the Johnny Carson of Christian TV
Jim and Tammy Faye Bakker had a talent for recognizing cultural trends and tailoring their message accordingly. Will and Deni McIntyre/Getty Images When I was researching my 2017 book, “PTL: The Rise and Fall of Jim and Tammy Faye Bakker’s Evangelical Empire,” I interviewed dozens of former staffers and supporters of PTL, the ministry, television and theme park empire that the Bakkers built starting in the 1970s. Time and again, I heard the same thing. PTL – sometimes known as “Praise the Lord” or “People That Love” – was both the best and worst thing they ever did. The worst has been recounte
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